WHY RADIO? WHY STUDENT RADIO NETWORK, SPECIFICALLY

(http://www.mediaupdate.co.za/Default.aspx?IDStory=8107) Why Advertise with SRN?

With the information of Student Radio Network (SRN), some questions come up about the value of radio advertising and its purpose. So why, indeed, should people use radio as a medium to advertise?

  • We are a time poor generation - Today's consumer is a moving target. The increased pace of life means everyone is busy. Time is the most precious commodity. Radio, the portable medium is right there with your customers, be it in the car, at home or at a desk.

  • Radio is accessible - Unlike other mediums, you can listen while doing other things.
  • Radio creates theatre of the mind - Radio uses theatre of mind to paint a picture or excite an emotion about the advertised product. Radio stretches the imagination. The listener becomes mentally involved in picturing the benefits of the product.
  • Loyalty - People personally choose the radio station that they want to listen to and therefore tend to be very loyal to their station, not program loyal, and hence listen for long periods. Ask anyone what radio station they listen to and without hesitation they will list the one.
  • Radio is intrusive - With radio you can't flip the page, you can't press fast forward as you can with a PVR you listen in real time which means your ad always gets heard. Radio is accessible to virtually everyone all of the time, with little or no effort.
  • Radio is flexible - Radio can create awarenessand build a market presence, generate store traffic. Tailor made an event and trigger call to action response.
  • Radio is intimate - Radio is a warm, involving medium where the listener feels they are part of the action not just an observer. It is a very personal relationship where the listeners get to know their favourite radio personalities extremely well. Radio provides more than information and entertainment, it becomes a companion - like an old friendand because of this messages come accross in a similar way to a 'word-of-mouth' recommendation.

Why use Student Radio Network, specifically?

  • National reach - Student Radio Network is a nationwide network of the country's leading varsity radio stations.
  • National network of 15 Varity based community radio stations - The concept of Student Radio Network is to reach the 16-29 market on a national basis across a network of 15 stations with an average of 500, 000 listeners.
  • One stop simple purchase and implementation process - with a single buy and point of contact. We place the ads and ensure that they are run to schedule.
  • Evolved - There is no doubt that varsity radio stations have eveolved enormously in recent times from being the background in the cafeteria to advanced, well rum community based radio stations, registered with ICASA and having professional station managers, staff and on air presenters.
  • Surrounding Metropolitan areas - with having an ICASA license these stations broadcast on an fm frequency to an audience that not only attends the varsity but also have enormous reach into their surrounding metropolitan areas.

Who falls into the Student Radio Network?

  1. Bay FM (Nelson Mandela Metropolitan University)
  2. Uni FM (Cape Peninsula University of Technology)
  3. Kovsie FM (University of the Free State)
  4. MFM (University of Stellenbosch)
  5. Puk FM (University of the North West)
  6. Radio Turf (University of Limpopo)
  7. RMR (Rhodes University)
  8. Tuks FM (University of Pretoria)
  9. UCT Radio (University of Cape Town)
  10. UKZN Radio(University of Kwazulu Natal)
  11. UJFM (University of Johannesburg)
  12. VOW FM (University of the Witwatersrand)
  13. VUT FM (Vaal University of Technology)
  14. TUT FM (Tshwane University of Technology)
  15. Tshwane FM (Tshwane University of Technology)

Student Radio is given the power

Student Radio Network (SRN) is an initiative that is set to revolutionise access to the most financially lucrative market in South Africa. With the birth of SRN, reaching this market has become easy and exceptionally cost effective. The purpose of the Network encompasses a full turn around solution, with clients being able to gain access to airtime across South Africa with one contact point, while with the assurance that the airtime is allocated correctly and ensured the airtime schedule is followed correctly, by student broadcasters.

Simone Kritzinger, Managing Director, says; "Student run stations are, and will forever remain community radio stations. This however does not in any way mean that they have less potential than commercial stations. The loyalty of radio listenership has been what marketers sell and I believe the audience these stations have are not only the most loyal but an extremely viable and influential market. Student Radio Network id dedicating itself to these stations in order to provide them with the tools to not only get them to a professional broadcasting standard but also to allow national advertisers to tap into this market with a one point of contact. These stations have evolved enormously over the time they first went to air and continue to grow by reaching beyond students and into the metropolitan area they broadcast to. In some cases these stations have built a reputation of being the stepping stone for talented DJ's to obtain the opportunity to be on the leading commercial stations. As in the case of Gareth Cliff, Grant and Anele who began their career on Tuks FM, to name but a few of the countless others."

Simone adds, "SRN's role is simply to ensure our clients get the best coverage with the least effort, our business is built on the fact that we are the only sales agency that has a vision of growing the stations, making sure they are fully compliant with broadcasting regulations and the principles that make radio great. Broadcasting is an advertising medium that requires experience, focus and understanding, not only of the product but more importantly and specifically the market in which you operate or communicate too. Radio has proven itself world wide to be a very effective medium and Student Radio Network is no different. We have committed ourselves to the stations within our network and to our advertisers."

Student Radio Network ensures clients professionalism from all the stations across the network by combining effective training and development to the stations and the most cost effective national coverage available. Student Radio Network, Today's Students, Tomorrows Leaders.

Unleashing the power of Student Radio stations

Student Radio Network, a newly launched initiative aimed at unleashing the power of the student radio market, intends to bring in methods that will bridge the existing gap in getting access to airtime sales and barriers that prevents growth of student and community radio stations across the country.

Student Radio Network uses a one-contact point system that is intended to give students and community radio stations access to airtime sales and ensure that the allocated airtime that is scheduled is followed correctly by the broadcasters.

"Viable and influential market"

Simone Kritzinger, Managing Director, says; "Student run stations are, and will forever remain community radio stations. This however does not in any way mean that they have less potential than commercial stations. The loyalty of radio listenership has been what marketers sell and I believe the audience these stations have are not only the most loyal but an extremely viable and influential market. Student Radio Network id dedicating itself to these stations in order to provide them with the tools to not only get them to a professional broadcasting standard but also to allow national advertisers to tap into this market with a one point of contact. These stations have evolved enormously over the time they first went to air and continue to grow by reaching beyond students and into the metropolitan area they broadcast to. In some cases these stations have built a reputation of being the stepping stone for talented DJ's to obtain the opportunity to be on the leading commercial stations. As in the case of Gareth Cliff, Grant and Anele who began their career on Tuks FM, to name but a few of the countless others."

Professional manner

"Student Radio Network is planning to ensure that all stations across the network act in a professional manner, with fully experienced advisory service to the stations, making sure each station has the ability to live up to the mandate they were designed for." Concludes Simone.



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