RAMS (Radio Audience Measurement Survey)

It is commonly considered that the figures are not accurate, however these figures are considered the industry standard and are equally inaccurate across the radio sector. The table below relates the audience 7 day, Monday to Friday figures, from the previous diary as well as the previous year. It is important to bear these ranges in mind when comparing listenership from one RAMS release to another. The audience figures for RAMS June 2014 also have a range of possible values, and only when there is no overlap between the RAMS June 2014 and RAMS August 2014 ranges, is the audience figure in the one RAMS release significantly different from the other release with a 95% degree of statistical certainty..

STATION

CURRENT

LAST DIARY

+ CHANGE ON LAST DIARY

LAST YEAR

MFM 92.6 18 000 19 000 +1 000 16 000
UCT Radio 19 000 15 000 -4000 11 000
Bay FM 107.9 68 000 70 000 -2 000 70 000
Rhodes Music Radio (RMR 89.7 FM) 6 000 13 000 -7 000 10 000
Kovsie FM 97.0 9 000 9 000 0 13 000
Radio Turf 55 000 55 000 0 48 000
Tuks FM 107.2 39 000 42 000 -3 000 35 000
TUT FM 96.2 45 000 47 000 -2 000 48 000
Tshwane FM 93.6 51 000 43 000 +8 000 36 000
UJFM 95.4 8 000 5 000 +3000 18 000
Voice Of Wits (VOW) 90.5 5 000 16 000 -11 000 6 000
VUT FM 96.9 111 000 96 000 +15 000 126 000
Puk FM 93.6 3 000 1 000 +2 000 5 000
Student Radio Network
422 000 423 000 -1 000 413 000

Radio Audience Measurement Explained...

The Radio Audience Measurement survey is conducted every six weeks by SAARF, and combines data from previous surveys in a rolling average. This is the first time SAARF have included the 15+ age group and the small town rural sample within the diary. The core of how SAARF do this research is by making use of diary keepers per household, and in some instances, various diary keepers within each household where diary keepers record their radio listening habits in exchange for a small gift from SAARF. The measurement relates to adults who are considered those 15 years and older.



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